We make culture understandable for everyone.
From our experience with Italian cultural institutions to over 250 cultural venues: the story, vision and values that guide amuseapp.
- cultural venues
- 250+cultural venues
- users
- 500,000+users
- year founded
- 2024year founded
Every visitor deserves to understand what they see.
We use technology to make this possible, in every museum, regardless of its size or budget. We want to help cultural venues, from the great international museum to the small village church, tell the right story to every visitor, reducing cognitive overload and accessibility gaps. All without fixed costs, because cultural innovation shouldn't be a privilege for the few.
Culture open to everyone, everywhere, in every language.
We imagine a world where every visit to a cultural venue is exciting, accessible, understandable, engaging, and personalized for everyone: children, experts, families, people with disabilities, visitors from every part of the world. A world that overcomes the linguistic, technological, and economic barriers that still divide those who can access culture from those who are left out. We believe in a future where technology is not an obstacle between the visitor and the artwork, but the bridge that unites them.
Our story
From direct experience with Italian cultural institutions, including the Doge’s Palace in Venice, came the question that gave rise to amuseapp: why does culture, in Italy, remain so hard to make accessible to everyone?
2024
amuseapp is born
From this question, in 2024, amuseapp was born: a spin-off of Larin, a marketing and digital transformation agency from Belluno, founded by Marco Da Rin Zanco, Michele Da Rold, and Alberto Nalin. The core idea is as simple as it is ambitious: there is no single way to tell the story of a museum to everyone. A child, an art expert, a person with a sensory disability, a foreign tourist: everyone deserves their own version of the story.
2025
Becomes an independent company
In 2025 the project took the decisive step and became an independent company, with its own platform and console. It's the year amuseapp stopped being just a product and became infrastructure: its technological heart is amuseagent, the AI agent capable of turning raw materials, like publications, texts, and talks, into multilingual itineraries tailored to every type of visitor.
Today
Over 250 cultural venues
Today amuseapp is the official audio guide of the Doge's Palace in Venice, one of Italy's most visited museums, and is used by over 250 cultural venues across the country, surpassing 500,000 total users. A €350,000 pre-seed investment round gave the project further momentum, paving the way for growth in international markets. But the substance hasn't changed since day one: using technology to bring people closer to art, not to replace it.
Our values
Art and the visitor, first
Every technological solution must serve the artwork and the visitor experience. Technology accompanies and enhances art, it does not replace it.
Accessibility and inclusion
Culture has no borders. Our tools must be usable by anyone, in every cultural venue in the world.
Experiment without limits
Curiosity drives innovation. We test, improve, and evolve alongside technology.
Solidity and reliability
We build solutions meant to last: stable software, constant updates, continuous growth.
Innovation with purpose
Every new feature is born to have a real impact on the visitor experience, never innovation for its own sake.
Over 250 cultural venues rely on amuseapp
National museums, foundations, galleries, parks, and religious institutions: the same technology adapts to different contexts, with the same goal - giving every collection a voice.
Want to find out how we can help your venue?
Tell us about your project: we'll show you live how amuseapp can showcase your collection.
