Every cultural visit deserves more. Your venue does too.
amuseapp is the platform that brings more visitors, better reviews, and new revenue to cultural venues: from major sites to smaller institutions that deserve wider reach. No hardware. No app to download. (Yes, it's also an excellent audio guide.)
No devices. No app downloads. Live in 7 days.
Tempered in the world's most demanding cultural market. Trusted across Europe. Now available everywhere.
amuseapp started in Italy - where cultural expectations are impossible to meet and impossible to ignore. That rigor shaped everything we built. Now it’s your turn to benefit from it.
Trusted by Italy's most iconic cultural institutions. Over 1 million visitors guided through hundreds of venues - from renowned sites to smaller places with stories just as worth telling.
The problem cultural venues face
According to the United Nations World Tourism Organization (UNWTO), around 40% of international tourists take part in cultural activities during their trip. A huge audience, linguistically fragmented. Two languages on a panel aren't enough.
An international study on visitor behavior in art museums found that nearly half of people don't read the exhibit labels, and those who don't read them spend even less time looking at the artwork itself. Without a minimum of context, the experience is reduced to a superficial glance. Those who don't understand, don't remember. They don't leave a review, don't recommend it to friends, don't come back.
Source: Reitstätter, Bakondi, Galter et al., "Looking to Read: How Visitors Use Exhibit Labels in the Art Museum" (data from Smith et al., 2017) · Source: UNWTO, "Tourism and Culture Synergies", 2018 (doi.org/10.18111/9789284418978)
One platform, four products
amuseapp is a platform to create, distribute, and analyze cultural content. You work in the console. Visitors use the app.
The console
The venue's digital workshop: create and update audio, texts, itineraries, and chatbot with AI support. See in real time who's visiting, how long their tour lasts, what they enjoyed.
Simple for your visitors. Even simpler for you.
01 · Scan
Visitor scans a QR code. No download. No waiting. No devices to hand out and collect.
02 · Experience
Audio, video, images, guided paths, and contextual content in their language, on their phone, before, during, and after the visit.
03 · You get results
Longer visits, better engagement, genuine reviews, visitor data, and new revenue opportunities. Measurable.
We don't add complexity. We remove friction.
Visits that stay with people
Curated content, narrative paths, and context transform a "seen and forgotten" visit into something visitors remember - and share.
Accessible to everyone, in every language
Multilingual for international guests. Accessible content for visitors with different needs. Open your doors wider, with no barriers and no compliance headaches.
New revenue, not new costs
From better experiences come real opportunities: premium content, elevated ticket value, visitor loyalty. Culture that sustains itself.
We build it with you
You don't get a tool to fill yourself. We build the experience together and support you in your language. You focus on your venue. We handle the rest.
For kids, inclusive, in 47 languages.
Every piece of content is narrated with natural accents, pacing, and expressiveness, for an engaging experience in the visitor’s own language.
Free solutions exist. But they come with a price.
Free apps leave you with an empty shell: you produce the content, you build the experience, there's no support, and your visitors exist inside someone else's platform, surrounded by a thousand other places. amuseapp is the opposite approach: designed for your venue, built together with you, AI-powered but guided by cultural experience experts who understand your needs and stay by your side.
You don't get an app. You get an experience that genuinely works for your visitors and for your institution.
Cultural venues like yours, already on board. See who already uses amuseapp
Over 250 museums, historic villages and tourist sites in Italy, in Europe and worldwide. From the great national museum to the small village of 500 people: the same quality, tailored to you. Click a pin to explore the venue's profile on amuseapp.
Built for every kind of cultural venue. Genuinely.
Museums & galleries
From major national museums to small company museums.
Historic palaces & archaeological sites
Rich histories, told in every visitor’s language.
Churches & cathedrals
Sacred spaces, told with the respect they deserve.
Villages & cultural destinations
Small towns with stories just as worth telling.
Temporary exhibitions
Live in days, not months - ready before opening night.
Your visitors, finally clear.
Every visit generates valuable data. amuseapp collects and organizes it into a dashboard that’s simple to read: see how many people visit, which languages they use, which content draws the most attention, and how long they spend on the experience. To make decisions based on data, not guesswork.
Demonstrative data for illustration purposes. The real dashboard is available in console for every venue.
Cultural venues that already chose amuseapp
And yes: it's also an audio guide.
In fact, one of the best your visitors have ever used: clear, multilingual, no devices to rent, no app to download. But to stop there would be like calling a smartphone a "phone." The audio is where we start. The complete experience is where we get to.
Why cultural venues choose amuseapp
Average time saved in audio production vs. a manual workflow, across 40+ projects measured in 2025.
All with AI + human review. Catalan, Basque, and text-based sign languages included.
No upfront investment. Usage-based pricing, no lock-in beyond 30 days.
Average time from signature to the first published audio guide, based on 2025 go-lives.
Privacy and protection of your data
We comply with GDPR and the highest European privacy standards. Content you upload always remains your property: we never resell it, reuse it, or share it with other venues.
The answers before the call.
amuseapp is the AI platform for creating, distributing and analyzing cultural content: multilingual audio guides in 47 languages, an AI chatbot, gamification and donation collection, all managed from the console and delivered to visitors on their own smartphone (QR code, native app or web app), with no devices to rent. It's used by museums, small towns, castles, parks, archaeological sites and other cultural venues, live in 7 days on average, with plans from €99/month or pay-per-use from €1.
No. amuseapp works with museums, villages, municipalities, places of worship, parks, villas, castles, archaeological sites, temporary exhibitions, associations, and private venues. If your venue has a story to tell, there's room for you - whatever its size.
Yes, and it's built exactly for that. The solution adapts to the size of the venue: we work side by side with major institutions as well as with small villages and local venues, with the same level of care.
Visitors scan the QR code with their phone camera and the visit starts right away in the browser - no download needed. QR codes can be placed at points of interest, at the ticket office, or in the venue's promotional materials.
Once the QR code is scanned, the visitor is guided from one point of interest to the next via Google Maps, integrated directly into amuseapp.
Yes. Content can be downloaded and made available offline, so the visit continues even without a connection.
The material starts with you: texts, images, and information you already have. Our team supports you in structuring and producing the content (with AI assistance too): no site visit needed, we build the project together, remotely.
Yes. The venue always retains full ownership of all uploaded content (texts, audio, media, structure): it's explicitly stated in our Terms and Conditions. amuseapp never reuses, resells, or shares this content with other venues. Technically, the app doesn't allow content to be downloaded or exported outside the platform: without our software, that content isn't accessible to visitors. An extra tip for particularly sensitive photos or materials: if a piece of content (for example, photos taken by a professional photographer) needs stronger protection, we can add a small identifying logo or signature directly on the image. That way the content stays traceable and protected.
Yes, and more. The amuseapp dashboard shows visit trends over time, the prevailing language, age, and gender of visitors, and collects their feedback directly in the app.
Yes. amuseapp supports several models: QR for purchasing the audio guide, QR linked to ticketing, free-form donations in the app or via kiosk. The solution adapts to whichever model you prefer.
Let's see how much your venue can grow.
A 30-minute demo: we show you the experience, talk about your venue, and tell you honestly what to expect.
